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Audio
We offer tailored audio experiences, from host reads to sponsored segments, seamlessly integrating your brand into high-quality, engaging content for maximum impact.
- Host-read ads
- Presenting Sponsorships
- Sponsored Editorial Segments
- Run of Network
- Sponsored Series or Episode
- Custom Audio Storytelling
2 in 3
Athletic podcast listeners say they have bought something they learned about in a podcast ad.
$138K
The Athletic's audio audience has an average HHI of $138K
13
M
Average Monthly Downloads
35
Podcasts covering a variety of leagues and teams
Connect with credibility across our audio network
The Athletic’s premium audio platform empowers brands to connect with passionate sports fans through immersive storytelling and unmatched scale.
Presenting Sponsorships
"Presented by" designation leading off the episode, logo on show artwork, and lead pre/mid-roll placements throughout your flight.
Host-read ads
Available to presenting sponsors, hosts read key talking points or client-provided script
Deeper integration via sponsored segments
Produced by our show's hosts, aligned with a topic or theme identified in partnership with your brand. Brand messaging at the intro and outro.
Sponsored Series or Episode
100% SOV of a special episode or series produced outside of the normal run of the podcast.
Run your message across the network
Rotational ads running in pre/mid/post-roll ad slots across The Athletic’s audio network of 35 shows.
Our Shows
We offer tailored audio experiences, seamlessly integrating your brand into high-quality, engaging content, including host-read ads voiced by trusted Athletic talent for maximum impact.
Scoop City: A show about the NFL
For all the NFL conversation you'd ever want or need, there's only one place to go...Scoop City, where there's something for every football fan!
The Athletic FC Podcast
The Athletic's flagship football podcast, taking you inside the biggest stories around the Euros, Copa America and transfers told by the best journalists in the business.
The Playcallers
The Playcallers is a narrative podcast series that takes a look inside the dynamics of the NFL's youngest coaching family: the Kyle Shanahan/Sean McVay tree debuted Wednesday.
Totally Football Show
James Richardson and Team Totally are here four times a week throughout the season with all the football news and chat you need - and plenty that you don’t.
The Athletic Hockey Show
The Athletic's flagship hockey podcast delivers daily insights, prospect rankings, betting picks, and much more, Monday through Friday, all season long.
The Sports Gossip Show
Join us every Tuesday and Thursday as we break down the wildest developments in the messy world of sports — because it’s much more fun to watch athletes on the field if you know what they’re doing off of it.
The Athletic NBA Daily
Start your day with The Athletic NBA Daily – a fast, entertaining recap of the most important games and stories from the world of professional basketball with new episodes dropping Monday through Friday
Pablo Torre Finds Out
Follow Pablo down the rabbit hole, well beyond the game — every Tuesday, Thursday and Friday — on his award-winning podcast/TV show.
The Athletic Football Show
The Athletic’s flagship NFL podcast hosted by Robert Mays and co-hosts Derrik Klassen and Dave Helman dive into the biggest stories, break down the Xs and Os, and tackle the ins and outs of roster building.
The Windup: A show about Baseball
The Athletic's flagship baseball podcast features some of the best writers and thinkers in the game. Ken Rosenthal, Jayson Stark, and more come together five days per week to guide you through the Major League Baseball season.
No Free Lunch with Ndamukong Suh
No Free Lunch is your unexpected guide to business and finance hosted by one of the world’s true double threats: NFL legend and entrepreneur Ndamukong Suh.
The Tennis Podcast
Part of The Athletic Podcast Network, Catherine Whitaker, David Law and Matt Roberts talk tennis weekly throughout the year and daily during the Grand Slam tournaments.
Want to learn more?
Contact Us Audio Specs
Branded Segments
- Read organically as a custom segment, can't be 3P tracked
Presented By Sponsor
- "Presented By (Client)" is read organically in show intro, can't be 3P tracked.
- Client needs to supply logo for Podcast artwork.
- Includes the first (1) pre and (1) mid roll that can be 3P tracked and is either a host/producer read or client supplied audio.
Pre-Roll
- :15 seconds
- :30 seconds
- .mp3 files only
Mid-Roll
- :15 seconds
- :30 seconds
- :60 seconds
- .mp3 files only
Post-Roll
- :15 seconds
- :30 seconds
- .mp3 files only