Align your brand with The Athletic’s video storytelling. Our video content is rooted in authenticity and quality insight, spanning everything from scripted content and player interviews to game footage and illustrated explainers.
The Athletic's video offerings give brands the opportunity to align with meaningful storytelling and connect with a deeply engaged fanbase through content that informs, entertains, and sparks conversation.
Surround official league game footage with on-platform pre-roll and social sponsorships.
Align with sponsored editorial videos, tying your brand to topics, themes, or events covered by our newsroom.
Integrate your brand with The Athletic's video shows, podcasts, and social series through in-video branding.
Target by channel, sport, or audience across The Athletic's YouTube content.
Integrate your brand within live shows built around major newsmaking moments, like the NFL Draft.
The Athletic Football Show and BetMGM staged a massive, two-night live stream covering the 2025 NFL Draft.
We featured BetMGM across our coverage via sponsored segments, product placement, brand logo integration, and verbal callouts of the brand.
The show was a great success, reaching our largest audience ever and outpacing our direct competitors (some of whom had celebrity broadcast talent).