Events
We create exclusive, premium events that connect your brand with The Athletic’s passionate consumer audiences and industry VIPs.
- Tentpole Events
- Franchises & Properties
- Tastemaker Events
- Onsite branding and custom activations
- Live Podcast Events
Quality engagement alongside meaningful, sports-driven storytelling.
The Athletic Events offer opportunities to elevate your brand and connect with a deeply engaged fanbase through intentional, editorially-aligned experiences built around the biggest moments in sports.
Tentpole Events
Align your brand with the biggest moments in sports. Our tentpole events are built around marquee matchups, championship runs, and cultural milestones, delivering premium, high-energy experiences that tap into peak fan attention and engagement.
Live Podcast Events
Bring The Athletic’s most popular voices to life. Our live podcast events offer fans an immersive experience with their favorite hosts, featuring real-time conversation, special guests, and interactive moments — all with your brand integrated into the spotlight.
