Custom Content: Elevate Your Story

Professional talent

We elevate your brand by making it part of sports culture. Our content expertise brings you into the conversation with compelling, authentic stories and top-tier talent. We connect your advertising with the biggest moments in sports for maximum impact.

Our strategy for seamless integration

Products

Product mockup showing laptop, tablet, and phone

Social Video

Sports move fast, but our content studio captures all the action with on-the-ground coverage and social video storytelling. Collaborate with us to create engaging social videos featuring your brand, with athlete and creator talent, product placement, and fresh perspectives.

Custom Audio Spots

A custom audio ad spot is an opportunity for brands to leverage all of the production elements and styles that make audio captivating. Our expert team of creatives will work closely with your brand to develop assets that are high-quality, designed for audio, and tailored to your goals.

Docu-Style Video

Our expert storytellers elevate ideas and create connections between brand, idea, and audience through beautifully produced custom video featuring talent from the sports world.

Short-Form Storytelling Optimized for Ad Units

Your story, told in stream. Our Flex Suite provides brands with intentional and beautifully designed canvases that seamlessly integrate into our premium environment. Choose from static and video units, as well as a variety of custom interactive units like crosswords and slideshows.

Custom Articles

Capitalize on The Athletic's highly engaged on-platform audience with custom articles spotlighting your brand. Our in-house content studio will work with you to tell a custom story alongside stunning visuals, with the option to feature your own SMEs or talent from the sports world to bring authority to your piece.

Full-Service Talent Partnerships

Consider us your in-house talent agency, offering expert insight and direct access to the best voices to elevate your brand storytelling. We connect brands with talent, from the field to the front office, that are the moment, elevated.

64% Of monthly Athletic readers say they feel a stronger affinity for brands that sponsor athletes they follow.

Meet The Athletic's In‑House Sports Experts

Leverage the unique voices of The Athletic's own trusted journalists, analysts, and on-air talent, to bring your brand closer to passionate sports audiences. Our internal talent offers authentic storytelling, expert insights, and deep fan connections across podcasts, video, live events, and custom campaigns, delivering impactful brand partnerships that resonate.

experts

The Right Talent For Your Story

How we work with talent:

  • Our strategy and creative teams collaborate with our in-house talent booker to identify the right sports talent to help tell your brand's story
  • Our talent booker leverages her 25+ years of industry experience and contacts to secure the right talent for your campaign and budget
  • Brands can also partner with select Athletic hosts and contributors in custom campaigns
Want to learn more?
Contact Us