Newsletters
Reach our most engaged readers in distraction-free environments. Our suite of newsletters deliver native ad units that flow seamlessly with the rest of the newsletter right into the inboxes of our dedicated readership
- 100% SOV sponsorships
- Native ad with brand CTA
- Brand logo included in newsletter header
Reach an opt-in, highly engaged audience in their inboxes.
Newsletters are an intimate, distraction-free environment, allowing brands to reach audiences when they’re in an engagement mindset. Our subscribers spend an average of 19 minutes per day reading newsletters.
Newsletters
Reach our most engaged readers in distraction-free environments. Our suite of newsletters deliver native ad units that flow seamlessly with the rest of the newsletter right into the inboxes of our dedicated readership
Example
The Pulse
Start your day with The Pulse, our free daily newsletter delivering the top stories in sports directly to your inbox.
Until Saturday
The five-star college football newsletter, direct to your inbox from Jason Kirk and The Athletic CFB staff.
The Windup
The biggest stories in baseball, delivered daily by Levi Weaver with Ken Rosenthal and The Athletic MLB staff.
The Bounce
The essential NBA newsletter from Zach Harper and The Athletic NBA staff, delivered free to your inbox.
Prime Tire
Stay ahead of the curve with top F1 storylines from Patrick Iversen with Luke Smith and Madeline Coleman.
Full Time
The biggest women's soccer stories on the USWNT, NWSL, and more, headed straight to your inbox..
Scoop City
Get the daily briefing of top NFL stories written by Jacob Robinson with Dianna Russini, snapped directly to your inbox.
The Athletic FC
Renowned soccer writer Phil Hay's daily newsletter unpacks the truth behind the game's biggest stories.
MoneyCall
The best of The Athletic's sports business and media reporting, curated by Dan Shanoff, with industry-leading reporter insights.
Red Light
Essential hockey news and analysis from Sean McIndoe, James Mirtle and our deep roster of reporters — directly to your inbox.
Newsletter sponsorship details
The Athletic newsletter sponsorships give partners 100% SOV of the newsletter, including seamless native ad integration to promote the brand.
Newsletters Specs
- Vector-based (EPS, AI, SVG format preferred)
- Horizontal layout (vs vertical)
- Flat-color (preferably white)
- 16:9 or 3:2 ratio
- Preferences:
- Lifestyle image (vs branded)
- Provide multiple images if possible.
- 6 words max
- 100 words max
- 15 characters max
- Click-thru URL for Native Ad unit
- Do not use “bit.ly” URL ← this can result in being marked as Spam
- Can apply a 3P click tracker, no impression tracker.