Data Collection & Use Policy

Overview

No Advertiser, Agencies or their vendors may collect or use any data collected from any digital platforms owned and operated by The New York Times Company and its affiliates ("NYT") (including NYTimes.com, email newsletters and applications) (collectively, the "NYT Services") without the prior express permission of NYT.

  • Website or platform usage, behaviors, and clickstream data.
  • Traffic patterns or analytics related to NYT Services, or
  • Context, content, and any identifier of NYT.

If an advertisement or associated elements are deemed in conflict with this policy, as determined by NYT in its sole discretion, the Advertiser or Agency may be notified so that necessary modifications can be made to comply with this policy. NYT reserves the right to suspend a campaign in case of unauthorized or undisclosed data collection or use, in the sole discretion of NYT.

In case of conflict or discrepancy between the terms of this policy and any other document with an advertiser, agency or vendor (such as an insertion order), this policy shall prevail except with the prior express written permission of NYT.

NYT reserves the right to amend this policy at any time without notice.

While certain terms of this policy may reflect certain legal requirements that are applicable to Advertiser, Agencies or their vendors, this policy is not legal advice.

Advertiser & Agency Guidelines for Third Parties and Ad Related Services

NYT requires all Advertisers, Agencies, and their vendors such as providers of digital advertising tracking and reporting services to be Network Advertising Initiative (NAI) and/or Digital Advertising Alliance (DAA) participating companies or members, and compliant with code of conduct and self-regulatory principles at all times.

All third party-served display and video ads must be served through a Media Ratings Council accredited service.

All viewability and verification vendors must have an active accreditation status with the Media Ratings Council.

The following guidelines must be adhered to on all NYT Services:

  • No use of data from end-users known to be under the age of 13 (or 16 years old in the EEA or California) or collected from online services that are directed to children.
  • Flash cookies, HTML5 storage or any forms of Locally Stored Objects on users' computers or technology devices are prohibited.
  • All pixels, tags, cookies, scripts or other tracking technology or methods (collectively or individually, "Tracker(s)") must be disclosed and expressly pre-approved by NYT Ad Ops in writing prior to running. If permission is granted by NYT, Advertiser and Agency agree to the following:
    • The use of mechanisms that collect, store or otherwise process data on NYT Services must comply with NAI and DAA code of conduct, self-regulatory principles and AdChoices' opt-out (and their local equivalents), and, for programmatically served ads, the ad must display an icon or message with each retargeted or other interest-based advertising served that explains how the advertisement was served and how end users may opt-out of receiving future such advertisement from you (e.g., through the use of AdChoices icon).
    • No Tracker may be used that does not provide users with an opportunity to control the use of such tracking methods.
    • No Tracker may be used that circumvents user privacy, browser, device or data collection preferences.
    • No Tracker may be used for the purposes of retargeting, interest-based advertising, segment categorization or any form of syndication related to The New York Times, its content or its users.
    • Advertiser or Agency must supply NYT with all reasonably requested information about the Tracker in advance.
    • Tracker may only trigger a single DNS lookup.
    • No more than three pixels are allowed at one time.
    • Each JavaScript file may not exceed 1K in size.
    • Tracker will only collect those data elements disclosed in writing to and approved by NYT.
    • Tracker will not load or call any further Tracker from itself or other parties.
    • Once a Tracker is installed, implemented or used by NYT, neither Agency, Advertiser or their representatives or suppliers of Tracker will change or revise in any way such Tracker without NYT's prior written consent (except when such update is for security or debugging purposes).
  • Any collection of sensitive personal information or video viewing information are strictly prohibited.
  • It is prohibited to use information collected on or through an NYT Service to individually identify, or attempt to individually identify, a user of any such service.
  • Advertiser or Agency must publish a privacy policy on its website that includes a clear, accurate and complete description of how its advertising Trackers may be used and that abides by all applicable laws, rules and regulations.
  • Advertiser or Agency must implement and maintain physical, electronic, and procedural safeguards that comply with all applicable laws to guard any data collected.
  • Advertiser, Agency and their representatives must comply with NYT's published privacy policy.
  • Advertiser, Agency, and their representatives must not retarget users on any sites that display or promote hate speech, adult content, illegal activity, drug use or violence.
  • Advertiser, Agency, and their representatives must comply with the Principles of the European Interactive Digital Alliance if the information is collected from end-users of The New York Times European digital properties.
  • Advertiser, Agency and their representative will not directly or indirectly create or enhance targeting profiles or segments on the basis of NYT Services that a user has visited, the content on the NYT's page or property, or the general interest area(s) covered by NYT (e.g. creation of an “NYT Audience” segment based on any information obtained from Trackers placed on NYT's websites, applications or emails is strictly prohibited).

Audience Data Collection

Unless expressly permitted in writing by the relevant contract and/or insertion order with NYT, third parties may not capture data for subsequent ad segmentation or cookie pools.

Advertisers and/or Agencies are independent controllers/businesses with respect to their data collection and processing activities on the NYT Services.

Each Advertiser and Agency agrees to fully indemnify and hold harmless NYT, its affiliates and/or their respective officers, directors, employees, representatives and agents at all times from and against any and all claims and alleged claims, damages, liabilities, costs and expenses, including reasonable outside legal expenses, arising out of data collection and processing activities by itself, its agencies, vendors and other advertising-related third parties.

Any use of collected data must adhere to the IAB Standard Terms & Conditions Version 3.0.

Attribution & Conversion Tracker Vendors

All Attribution & Conversion Tracking Vendors must be reviewed and approved on a campaign by campaign basis. Except with the express prior written permission of NYT, any data collected through these providers may NOT be used for the development of audience segments, cookie pools, or retargeting.