2.2
X
1P targeting with FlexSuite formats outperforms IAB benchmarks by 2.2x
50
%
Average CTR for first-party targeted Flex Frames
170+
Targetable Audiences
30+
Targetable Purchaser Categories
150+
Targetable Topics
ADVERTISE
Display Formats
We're leading the industry with our Flex Suite — intentional and beautifully designed ad canvases that seamlessly integrate into our premium sports environment to tell your story.
Messaging Flex XL
Messaging Flex Frame
Slideshow Flex XL
Slideshow Flex Frame
Video Flex XL
Video Flex Frame
Multimedia Slideshow Flex XL
Mini-Story Flex XL
Piano Slideshow Flex XL
Nested Autoplay Video Flex XL
Window Shopper Flex XL
Window Shopper Flex Frame
Boutique Shopper Flex XL
Poll Flex XL
Index Flex XL
Standard IAB Units
Targeting Capabilities
Our proprietary data suite paired with industry-leading ad canvases is the key to unlocking exceptional performance on The Athletic.
Built for accuracy, our revolutionary portfolio of first-party audience segments are leading the industry.
Access over 160+ proprietary segments, with more to come, including shopper segments and influencer audiences.
Demographics
Female; Male
A18-20
A21-24
A25-29
A30-34
A35-39
A40-44
A45-49
A50-54
A55-59
A60-64
A65+
Business
Business Decision-Makers
Executives & C-Suite
Small Business Owners
Business Traveler's
Freelancers
Consultants
Financial Decision-Makers
Non-Sport Interests
Fitness Fanatics
Crypto Enthusiasts
Household Income
$500K+
$250-499K
$150-249K
$100-149K
$75-99K
$50-74K
Investable Assets
$25M+
$1M - $25M
$100k - $1M
Education
Graduate Degree-Holders
Undergraduate Degree-Holders
Undergraduate Degree Seekers
Generation
Gen Z; Millennials
Generation X
Baby Boomers
Life Stage
Parents; Planning to Retire Soon
Single
Married
New Parents
Parents of Children 12 and Under
Parents of Teens
Retired
Industry
Financial Planners & Institutional Investors
Work in Retail
Work in Construction
Social Influencers
Legal Professionals
Manufacturing
Financial Services
Teachers K-12
Education
Engineering
IT & Software
Media
Tech Industry