The Athletic and Range Rover partnered to explore how stadium architecture meets luxury automotive design, with architect David Manica touring iconic sports cities in a Range Rover Sport.
A social video series with AT&T and The Athletic capturing the full WNBA All-Star fan experience beyond what viewers saw on TV.
State Farm and The Athletic launched the Ensuring Coverage campaign to spotlight women in sports, starting with expanded Women's World Cup coverage.
In partnership with Nike, The Athletic created vertical videos at the Olympic Track & Field Qualifiers, spotlighting Nike Air tech and Team USA athletes like Sha'Carri Richardson.
To address the gap in women's sports coverage, Google partnered with The Athletic to double reporting on pro women's basketball and soccer through expanded newsroom support and multi-platform storytelling.
Paramount+ was the first sponsor of Connections: Sports Edition. A September free-trial reward for completing the game drove record single-day gameplay.
With Taylor Townsend, The Athletic’s commercial team showcased how Prime powers her 40-week season with quick essentials and personal touches.
The Athletic’s commercial team highlighted Myles Turner’s off-court passion for LEGO and how he grows his collection through eBay.
