Display Formats
IAB Units
BILLBOARD
The Billboard provides a beautiful canvas for broadstroked brand building. It serves as an opportunity to engage and provoke with stunning imagery, rich video and stimulating media.
PRODUCTION DETAILS
Dimensions
Width: 300px, Height: 250px
File Size
200k initial, 300k polite
Platform Support
Desktop, tablet web, tablet app, mobile web, mobile app
Creative Type
HTML5, JPG or GIF
Page Support
ROS
Optional Tracking
Up to two (2) impression and click trackers are accepted for each unit.
TECHNICAL SPECIFICATIONS
Animation Support
:30s max
Video Support
:30s max, Streaming only
Frame Rate
24fps
Audio
User-initiated
Expansion
Expandable downward up to 728x270px for Desktop only
Serving Options
Site served or third-party
Notes
All cookies must contain a functioning expiration date and expire less than 120 days from the time the cookie is set. All creatives must be SSL compliant.
LEADERBOARD
The Leaderboard's wide format is reader-friendly and idea for showcasing brand messaging, product imagery and multimedia at scale.
PRODUCTION DETAILS
Dimensions
Width: 728px, Height: 90px
File Size
200k initial, 300k polite
Platform Support
Desktop, tablet web, tablet app
Creative Type
HTML5, JPG or GIF
Page Support
ROS
Position On Page
ROS
Optional Tracking
Up to two (2) impression and click trackers are accepted for each unit.
TECHNICAL SPECIFICATIONS
Animation Support
:30s max
Video Support
:30s max, Streaming only
Frame Rate
24fps
Audio
User-initiated
Expansion
N/A
Serving Options
Site served or third-party
Notes
All cookies must contain a functioning expiration date and expire less than 120 days from the time the cookie is set. All creatives must be SSL compliant.
SUPER LEADERBOARD
A supersized leaderboard, the Super Leaderboard was built to match storytelling demand. It's bolder, wider and designed to showcase larger messaging.
PRODUCTION DETAILS
Dimensions
Width: 970px, Height: 90px
File Size
200k initial, 300k polite
Platform Support
Desktop, tablet web, tablet app
Creative Type
HTML5, JPG or GIF
Page Support
ROS
Position On Page
ROS
Optional Tracking
Up to two (2) impression and click trackers are accepted for each unit.
TECHNICAL SPECIFICATIONS
Animation Support
:30s max
Video Support
:30s max, Streaming only
Frame Rate
24fps
Audio
User-initiated
Expansion
Expandable downwards up to 970x250px for desktop only
Serving Options
Site served or third-party
Notes
All cookies must contain a functioning expiration date and expire less than 120 days from the time the cookie is set. All creatives must be SSL compliant.
MEDIUM RECTANGLE
The Countdown Messaging Flex XL is a highly customizable variation of the Messaging Flex XL that can be used to build excitement around a notable event.
Platforms:
Desktop, Tablet Web, Mobile Web, Mobile App
PRODUCTION DETAILS
Dimensions
Width: 300px, Height: 250px
File Size
200k initial, 300k polite
Platform Support
Desktop, tablet web, tablet app, mobile web, mobile app
Creative Type
HTML5, JPG or GIF
Page Support
ROS
Position On Page
ROS
Optional Tracking
Up to two (2) impression and click trackers are accepted for each unit.
TECHNICAL SPECIFICATIONS
Animation Support
:15s max (including looping)
Video Support
:30s max, Streaming only
Frame Rate
24fps
Audio
User-initiated
Expansion
Expandable to the left up to 504x250px for desktop only
Serving Options
Site served or third-party
Notes
All cookies must contain a functioning expiration date and expire less than 120 days from the time the cookie is set. All creatives must be SSL compliant.
More Information
General Guidelines & Requirements
- All 3rd party tags (creative serving AND tracking-only) and accompanying technologies being served by the tags must be SSL (https) and Safeframe compliant.
- All units need to be built in HTML5, JPG or GIF. Flash is no longer supported by The New York Times.
- All sound in ads must be click-initiated.
- All locally served ads require a GIF/JPG and click-through URL.
- All ads with a white background require a black border.
- Max of 5 individual creatives in rotation at one time, unless otherwise specified for a particular placement.
- Max of 1 code change per week, unless otherwise specified.
- Submit all 3rd party creative tags to your Campaign Manager and adops@nytimes.com 3 days prior to campaign launch for static creative; 5 days prior for rich media.
- Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email.
- You must notify us if you plan to use a 4th party tag to track a 3rd party served ad.
Notes
- The New York Times does not permit overlay or pushdown/expandable formats.
- Flash content and Flash fallback (SWFs and FLVs) are not accepted.
- If a tag doesn't conform to our performance or reliability standards, we reserve the right to pause or stop the campaign.
Prohibited
- Flash cookies, HTML5 storage or any forms of locally stored objects on users' computers or technology devices.
- Redirects (only direct requests can be made).