Display Formats

Video Flex XL

16:9

Place your video front and center with the Video unit. This large-format flexible canvas is the perfect vehicle to distribute premium video content with a 16:9 aspect ratio at scale alongside a relevant brand message. The video in this unit is click-to-play.

Brands looking for a more custom approach can collaborate with T Brand Studio's award-winning production team to develop video vignettes—high quality, snackable content under :30 seconds—available in a myriad of innovative formats.

Platforms:

Desktop, Tablet Web, Mobile Web, Mobile App

16:9 SPECS

1 LOGO
File type: transparent PNG or EPS
1 HEADLINE
Desktop character limit: 80
Mobile character limit: 26
1 DESCRIPTOR MESSAGE
Desktop character limit: 210
Mobile character limit: 32
1 CTA MESSAGE
Character limit: 15
Click-through URL in HTTPS format
1 DESKTOP COVER IMAGE
File type: JPG or PNG free of text, logo or branding
Dimensions: 600x600px
1 DESKTOP VIDEO
File type: .MP4 free of text, logo or branding
File size: 15MB max
Length: Min :05 - Max :30
Aspect Ratio: 16:9
NYT may optimize video asset to adhere to technical specs
1 MOBILE COVER IMAGE
File type: JPG or PNG free of text, logo or branding
Dimensions: 800x1400px (Retina Display)
Safe zone: 100px on all sides
For Games Interstitial placement, top and bottom safe zones are 330px
1 MOBILE VIDEO
File type: .MP4 free of text, logo or branding
File size: 15MB max
Length: Min :05 - Max :30
Aspect ratio: 2:3 or 9:16
NYT may optimize video asset to adhere to technical specs

16:9 BREAKPOINTS

DESKTOP - PLAYING
1125x600
DESKTOP - PLAYING 1125x600
DESKTOP - COVER STATE
1125x600
DESKTOP - COVER STATE 1125x600
TABLET - PLAYING
705x600
TABLET - COVER STATE
705x600
TABLET - COVER STATE 705x600
MOBILE - COVER STATE
MOBILE - COVER STATE
MOBILE - PLAYING 9:16 VIDEO
MOBILE - PLAYING 9:16 VIDEO
MOBILE - PLAYING 2:3 VIDEO
MOBILE - PLAYING 2:3 VIDEO

1:1

Place your video front and center with the Video unit. This large-format flexible canvas is the perfect vehicle to distribute premium video content with a 1:1 aspect ratio at scale alongside a relevant brand message. The video in this unit is click-to-play.

Brands looking for a more custom approach can collaborate with T Brand Studio’s award-winning production team to develop video vignettes - high quality, snackable content under :30 seconds - available in a myriad of innovative formats.

Platforms:

Desktop, Tablet Web, Mobile Web, Mobile App

1:1 SPECS

1 LOGO
File type: transparent PNG or EPS
1 HEADLINE
Desktop character limit: 80
Mobile character limit: 26
1 DESCRIPTOR MESSAGE
Desktop character limit: 210
Mobile character limit: 32
1 CTA MESSAGE
Character limit: 15
Click-through URL in HTTPS format
1 DESKTOP COVER IMAGE
File type: JPG or PNG free of text, logo or branding
Dimensions: 600x600px
1 DESKTOP VIDEO
File type: .MP4 free of text, logo or branding
File size: 15MB max
Length: Min :05 - Max :30
Aspect Ratio: 16:9
NYT may optimize video asset to adhere to technical specs
1 MOBILE COVER IMAGE
File type: JPG or PNG free of text, logo or branding
Dimensions: 800x1400px (Retina Display)
Safe zone: 100px on all sides
For Games Interstitial placement, top and bottom safe zones are 330px
1 MOBILE VIDEO
File type: .MP4 free of text, logo or branding
File size: 15MB max
Length: Min :05 - Max :30
Aspect ratio: 2:3 or 9:16
NYT may optimize video asset to adhere to technical specs

1:1 BREAKPOINTS

DESKTOP - PLAYING
1125x600
DESKTOP - COVER STATE
1125x600
DESKTOP - PLAYING
970x600
TABLET - PLAYING
705x600
TABLET - COVER STATE
705x600
MOBILE - PLAYING 9:16 VIDEO
MOBILE - PLAYING 9:16 VIDEO
MOBILE - PLAYING 2:3 VIDEO
MOBILE - PLAYING 2:3 VIDEO

COUNTDOWN

The Countdown Video Flex XL is a highly customizable variation of the Video Flex XL that can be used to build excitement around a notable event.

Platforms:

Desktop, Tablet Web, Mobile Web, Mobile App

COUNTDOWN SPECS

UP TO 2 LOGO
File type: transparent PNG or EPS
1 HEADLINE
Character Limit: 80
1 CTA MESSAGE
Character Limit: 15
Click-through URL in HTTPS format
1 COUNTDOWN END MESSAGE (OPTIONAL)
Character Limit: 30
1 DESKTOP COVER IMAGE
File type: JPG or PNG free of text, logo or branding
Dimensions: 600x600px
1 DESKTOP IMAGE
File type: .MP4 free of text, logo or branding
File size: 15MB max
Length: Min :05 - Max :30
Aspect Ratio: 1:1
NYT may optimize video asset to adhere to technical specs

COUNTDOWN BREAKPOINTS

DESKTOP
1125x600
DESKTOP 1125x600
TABLET
705x600
TABLET 705x600