We Are Sports, Elevated

This is the new sports page for the next generation of fans.

We've built the essential sports destination fans were missing: a premium environment where your audience is already engaged and totally obsessed. We know how to connect you with their passion, using sharp insights, smart tools and engaging ad formats to place your brand where it resonates.

Fans who live for sports live here.

90 M

Monthly Video Views

1.35 X

More Attention To Ads On The Athletic

81 M

Monthly Page Views

13 M

Monthly Podcast Downloads

2.2 Hr

Average Monthly Time Spent By Subscribers

10.5 M

Social Followers

Case Studies

We help elevate brands through the power of sports. Explore case studies showing how MVP brands achieved winning results with The Athletic.

Running on Air

In partnership with Nike, The Athletic produced and delivered vertical video content in real time from the Olympic Track & Field Qualifiers in Oregon. The content promoted Air technology in Nike Running, and featured many team USA Nike athletes like Sha'Carri Richardson as well as footage from Nike's Athlete House and other branded activations on site.

Leveling the Coverage

In partnership with Google, The Athletic doubled its coverage of professional women's basketball and soccer, expanding newsroom resources to deliver in-depth, multi-platform storytelling. The initiative addressed the gap in media representation and helped bring more visibility to the athletes and stories that deserve the spotlight.

Connecting Fans with Paramount+

Paramount+ was the first brand to sponsor Connections: Sports Edition, The Athletic's daily sports trivia game. In September, players who completed the game were rewarded with a free trial, driving record single-day gameplay and exceeding Paramount's expectations.

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Elevating Brands Through Sports

The Athletic Advertising elevates your brand's presence, connecting you with millions of sports-obsessed fans through the world's most premium ad experiences.

We build impactful connections through a full lineup of custom content, dynamic ad formats, and seamless integrations.

Display Units

We offer visually stunning display ads to help your brand reach your target audience.

Custom Content

We create compelling, talent-led custom content to amplify brands

Audio

We offer tailored audio experiences, seamlessly integrating your brand into high-quality, engaging content for maximum impact.

Video

Align your brand with The Athletic's off-platform video storytelling.

Social

Amplify your brand on social. We help you reach the right audience through The Athletic’s social channels via dark posts, targeting, and editorial alignment.

Events

We create exclusive, premium events that connect your brand with The Athletic's most passionate sports fans.

Newsletters

Deliver your brand's message to a loyal, high-value audience in a distraction-free environment: their inboxes