Paramount Plus - Connections: Sports Edition

Paramount+ was the first brand to sponsor The Athletic’s Connections: Sports Edition, a daily game testing fans’ knowledge of sports teams, athletes, and other trivia. Across the month of September, Paramount+ promoted a free trial of its platform as a reward for finishing the game. During the campaign, we saw the highest number of players play the game in a single day, and overall outperformed expectations for Paramount+.