Amazon - How a Tennis Pro Stays in Her Prime

More Case Studies

Range Rover Sport - Designing for Sport

The Athletic and Range Rover partnered to explore how stadium architecture meets luxury automotive design, with architect David Manica touring iconic sports cities in a Range Rover Sport.

AT&T - The Fan Experience

A social video series with AT&T and The Athletic capturing the full WNBA All-Star fan experience beyond what viewers saw on TV.

State Farm - Ensuring Coverage

State Farm and The Athletic launched the Ensuring Coverage campaign to spotlight women in sports, starting with expanded Women's World Cup coverage.

Nike - Olympic Trials

In partnership with Nike, The Athletic created vertical videos at the Olympic Track & Field Qualifiers, spotlighting Nike Air tech and Team USA athletes like Sha'Carri Richardson.

Google - Womens Coverage

To address the gap in women's sports coverage, Google partnered with The Athletic to double reporting on pro women's basketball and soccer through expanded newsroom support and multi-platform storytelling.

Paramount Plus - Connections: Sports Edition

Paramount+ was the first sponsor of Connections: Sports Edition. A September free-trial reward for completing the game drove record single-day gameplay.

Ebay - The Collector’s Mindset

The Athletic’s commercial team highlighted Myles Turner’s off-court passion for LEGO and how he grows his collection through eBay.

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