CASE STUDIES

Range Rover Sport - Designing for Sport

The Athletic and Range Rover Sport partnered on a branded content video exploring the intersection of stadium architecture and luxury automotive design. Behind the wheel of the Range Rover Sport, he offers a glimpse into his meticulous process of designing luxury sports stadiums.

Manica reveals how modern stadiums seamlessly blend cultural significance, engineering, and an unparalleled fan experience. This project showcases the shared commitment of The Athletic and Range Rover Sport innovation, craftsmanship, and engaging storytelling for sports and design fans.

Paid Post Series

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AT&T - The Fan Experience

A social video series with AT&T and The Athletic capturing the full WNBA All-Star fan experience beyond what viewers saw on TV.

State Farm - Ensuring Coverage

State Farm and The Athletic launched the Ensuring Coverage campaign to spotlight women in sports, starting with expanded Women's World Cup coverage.

Nike - Olympic Trials

In partnership with Nike, The Athletic created vertical videos at the Olympic Track & Field Qualifiers, spotlighting Nike Air tech and Team USA athletes like Sha'Carri Richardson.

Google - Womens Coverage

To address the gap in women's sports coverage, Google partnered with The Athletic to double reporting on pro women's basketball and soccer through expanded newsroom support and multi-platform storytelling.

Paramount Plus - Connections: Sports Edition

Paramount+ was the first sponsor of Connections: Sports Edition. A September free-trial reward for completing the game drove record single-day gameplay.

Amazon - How a Tennis Pro Stays in Her Prime

With Taylor Townsend, The Athletic’s commercial team showcased how Prime powers her 40-week season with quick essentials and personal touches.

Ebay - The Collector’s Mindset

The Athletic’s commercial team highlighted Myles Turner’s off-court passion for LEGO and how he grows his collection through eBay.

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